TiBE 台北國際書展 2025.2.4-9

02.05
Wednesday 2025

TIBE FBM Publishing Innovation Lab 2025

Date:5 February(Wednesday)
Time:14:00 - 17:00, Two-day program: 2/5-6
Venue:Conference Room 3, Taipei World Trade Center Hall 1
Moderator:Claudia Kaiser
Speaker:Hermann Eckel, Nadim Sadek, Lee Ann Bortolussi
Organizer:Ministry of Culture, Taipei Book Fair Foundation, Frankfurter Buchmesse



How do we approach the challenges of today's publishing world?

In this conference we want to find out and learn from different experts how they deal with today's challenges – be it the fact that people tend to spend less time and money on books or that small independent publishers work very differently from big publishing groups. What works for each of us? Let's get some inspiration, with a special focus on how AI can drive efficiency and creativity in publishing.

 

The two-day programme will cover:

【DAY 1】 AI in Publishing: A Practical Workshop for Publishing Professionals

February 5 (WED)

Topic

Speaker

14:00

Opening Remarks

14:10-16:45

Short breaks in between

Are you ready to explore how Artificial Intelligence can revolutionize the publishing industry? Join our hands-on workshop tailored specifically for publishing professionals. Whether you’re an editor, marketer, or content creator, this workshop will provide valuable insights and practical skills you can apply immediately.

 

What to Expect

  • Essential AI Basics: Learn how to craft effective prompts to get the results you want—an essential skill for everyone working with AI.
  • AI Types Explained: Understand the difference between predictive and generative AI, and discover which tools are best suited for publishing.
  • Large Language Models (LLMs): Get an inside look at how these advanced AI systems work and how they can support your daily tasks.
  • Image Generation: Explore how AI can create stunning visuals and expand creative possibilities.
  • Real-World Use Cases: Dive into many examples from the publishing world, demonstrating how AI can optimize workflows and inspire innovation.

 

Who Should Attend

This workshop is ideal for editors, marketers, and other publishing professionals looking to stay ahead in the digital era.

 

What to Bring

To make the most of this workshop, please bring your laptop. There will be plenty of hands-on exercises to help you explore AI tools in action.

Join us and discover how AI can empower your work and transform the way we create and deliver content in the publishing industry.

Hermann Eckel

Digital Publishing Expert from Germany.

 

 

 

 

16:45-17:00

Closing Remarks and Feedback


【DAY 2】
Marketing and Rights Sales in Publishing Organisations – How to maximise your impact

February 6 (THU)

Topic

Speaker

14:00

Opening Remarks

14:00-14:45

 

The magic of successful indie publishers - What's to learn from publishing giants: A debate

Indie publishers and big publishing groups have very different approaches to almost every part of the business: editing, commissioning, sales, marketing, social media etc. In this debate we want to work out how these approaches and the practices differ in reality and what works best for whom.

 

 

 

 

 

14:45-15:00

Break

 

15:00-15:45

 

Marketing in times of low spending

Publishers and booksellers are facing tremendous challenges as people spend less on publishing products. On top of this we compete for our customer`s time, and marketing measures for all kinds of products have become very diverse and all-encompassing. Let's learn about the best ideas for effective marketing measures in times like ours.

Nadim Sadek

UK, Shimmr AI

15:45-16:00

Break

 

16:00-16:45

Latest/Best trends and new tools in rights sales

Rights sales are important for the international visibility of publishers and authors, and are also a significant stream of income. What are the latest trends and tools in this sphere?
 

Lee Ann Bortolussi

Italy, Foreign Rights Manager, Giunti Editore

16:45-17:00

Closing Remarks and Feedback

 

 

SPEAKERS


Claudia Kaiser

Germany, Vice President, Frankfurter Buchmesse

Claudia Kaiser was trained as bookseller, and has a MA degree in Chinese Studies. She lived in China for more than 10 years, as editor for China Foreign Literature Publishing House, started an agency and, in 1998, set up the German Book Information Centre by Frankfurter  Buchmesse in Beijing, and was  its first director. 

She moved on to United Nations Publishing in New York (External Publications Officer, in charge of rights and sales).

She has been in the senior management (Vice President) of Frankfurt Book Fair since 2003, in different positions: head of international department, General Manager of KITAB (Abu Dhabi International Book Fair), head of Cape Town Book Fair, just to mention a few.

As Vice President Business Development of Frankfurt Book Fair she presently looks into the South East Asian markets and South Asia, Arab World and Africa. She is also closely involved in organising the Jakarta Content Week (Jaktent), together with the 17000 islands of Imagination Foundation.

 


Hermann Eckel

Germany, Digital Publishing Expert

Hermann is a digital-publishing expert with many years of experience within the publishing industry. Having studied German and history, he held a number of sales positions at the sheet-music publisher Baerenreiter and and Oxford University Press before acting as managing director at the renowned music publisher C. F. Peters from 2010 to 2106. After an interim period at the Medienforen Leipzig, Hermann led tolino media as managing director from 2017 to 2022. In that role, he was primarily responsible for significantly expanding tolino’s self-publishing business. Since late 2022, he has worked as a self-employed consultant, trainer, lecturer and speaker, supporting publishing companies and bookdealers in the various dimensions of their digital transformation. Continuing this freelance work, in September 2024 Hermann also took over as Chief Digital Officer at ArchiTangle, a young publisher for books on architecture that is also developing digital-publishing solutions based on blockchain technology. Besides that he has been heavily engaged in voluntarily work as co-spokesperson of the digital work group within the German book-trade association, driving digital change within the industry in this role, too.

 


Nadim Sadek

UK, Shimmr AI

Nadim is Founder & CEO of Shimmr AI, which creates automated advertising that sells books. He is also author of the Amazon best-seller, "Shimmer, don't Shake – how Publishing can embrace AI", globally published by Forbes and in all other languages by Mensch. Trained as a psychologist, Nadim founded and led global market research agencies, a whiskey, food and music brand from an island off the west coast of Ireland, and an AI-driven brand management platform. Nadim also manages a Warner-signed artist and reviews motorcycles for Boss Bikes Club.

 


LeeAnn Bortolussi

Italy, Foreign Rights Manager, Giunti Editore

Currently the foreign rights manager at Giunti Editore, with her team LeeAnn is involved in the international rights sales for titles across the catalogues for Giunti Editore and Bompiani, both children and adult, as well as for other companies within the  group (Editoriale Scienza, Edizioni del Borgo, Fatatrac, Dami, Giunti Psychometrics, Slow Food Editore, Topic Edizioni, and Giorgio Nada Editore), for both publishing and cinema. LeeAnn began in 1990 as the foreign rights manager for Dami Editore; Dami joined the Giunti group in 2008. Born in Los Angeles and raised in Santa Barbara, California, LeeAnn graduated in English with an Italian minor at Stanford University in 1985, and she has lived in Milan, Italy since then.

 

 

 

WHEN WHAT HOW

【Time】

Day 1 Session: 2/5(Wed) 14:00-17:00, Entry at 13:30

Day 2 Session: 2/6(Thu) 14:00-17:00, Entry at 13:30

 

【Entry】

Please present the ACCUPASS e-ticket (QR code), and bring your business card. 

 

【Venue】

Conference Room 3, Taipei World Trade Center Hall 1

 

【Language】

The event will be conducted in English and will provide real-time Chinese subtitles.

 

【How to take part】

To be an audience, please complete the online registration in advance.
Registration link: https://www.accupass.com/go/2025tibefbf_en

The registration will be open until 2025/1/20. Event participation options and fees as below.

 

Option

Registation Fee

Physical Participation

 

*By attending the training programme, you will also receive a Professional pass of 2025 Taipei International Book Exhibition, which provides unlimited access to the exhibition during 2/4-2/9.

*The pass will be given to the participant at the beginninng of the program.

DAY1 Session

2/5(Wed)

TWD 1,500

DAY2 Session

2/6(Thu)

TWD 1,500

Full Sessions

TWD 2,500

 *Participants in the Day 1 session are required to bring their laptops to participate in the workshop activities.

 

Should you have any questions, please contact: 

Taipei Book Fair Foundation /Cecilia Chien / 886-2-27671268 #107 / cecilia@taipeibookfair.org

 

*The Organizers reserve the right to modify the program.

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