TiBE 台北國際書展 2025.2.4-9

Maximizing Impact
Making the most of content and IP for business and audiences

This year’s TIBE Frankfurt Publishers Training Programme will take a hands-on approach to two fundamental areas of publishing: Marketing and Licensing. Prolific speakers from different international publishing markets will share valuable insights.

 

In the Marketing sessions the training will look at what today’s customer journey looks like and what publishers can do to make sure their books are discovered by readers on- and offline. In the Licensing session, participants will learn how to maximize book IP and explore business opportunities beyond the page.

 

TIME

• Session 1 / Monday, February 3, 09:00-12:00 / Entry at 08:30.
• Session 2 / Monday, February 3, 14:00-18:00 / Entry at 13:30.
• Session 3 / Tuesday, February 4, 14:00-17:45 / Entry at 13:30.

 

ENTRY

Please bring your business card.
Identification card required for borrowing interpretation device.

 

VENUE

Conference Room 3, Taipei World Trade Center Hall 1

 

LANGUAGE

English/Chinese, with simultaneous interpreting.

 

Themes

 

Program Schedule

Session1 - MARKETING: Finding Your Readers and Customers

Feb. 3(Mon)	Topic	Speaker
9.00-9.10	Opening and Welcome
9.10-10.00	The New Customer Journey: Turning Data Into Insights Analytics tools are flooding publishers with performance data on their campaigns. But data is just numbers until you turn it into actionable insights. How can data be used to optimize marketing plans and sales strategies?	Noel Murphy Commercial Director Granta Magazine, UK
10.00-10.45	Using Metadata to Sell Books Whether print or digital, any consumer looking for a new book relies on metadata. The proper use of metadata has never been more important for discoverability and sales. How can you use meta data to best describe your books and make them searchable? A look at best practice in using key words and classification.	Ute Nöth Head of Social Media Carlsen Verlag, Germany
10.45-11.00	Coffee & Tea Break
11.00-12.00	Case Studies of Digital Marketing Campaigns A presentation of successful marketing campaigns that used data to adjust campaigns and reach the right readers.	Ute Nöth Head of Social Media Carlsen Verlag, Germany

 

Session2 - MARKETING: Reaching Your Readers and Customers

Feb. 3(Mon)	Topic	Speaker
14.00-14.10	Opening and Welcome
14.10-15.00	Digital Partners: How to Work With Bloggers and Social Media Influencers Working strategically with bloggers and social media influencers helps publishers reach new and niche communities. How can publishers benefit from bloggers?	Ute Nöth Head of Social Media Carlsen Verlag, Germany
15.00-15.45	Building a Bestseller with Social Media Customers are increasingly discovering their books online and reaching them there can be challenging for publishers. How can you break through the online noise?	Noel Murphy Commercial Director Granta Magazine, UK
15.45-16.00	Coffee & Tea Break
16.00-17.30	Workshop: “Getting Your Book Discovered! How to Build an Online Marketing Plan Together with experts from the fields of trade, academic, children’s and magazine publishing, participants of the training will have a chance to test their skills and develop a marketing plan.	Noel Murphy Commercial Director Granta Magazine, UK & Ute Nöth Head of Social Media Carlsen Verlag, Germany
17:30-18:00	Presentation of Workshop Results

 

Session3 - LICENSING

Feb. 4(Feb)	Topic	Speaker
14.00-14.10	Opening and Welcome
14.10-15.45	Maximizing Your IP: How to Turn Your Book Into New Business Opportunities In this session, the speakers will look at how to establish a global licensing programme, how to pitch titles and formats to potential partners and truly maximize IP.	Laura Nevanlinna CEO Ferly, Finland
15.45-16.00	Coffee & Tea Break
16.00-17.30	Workshop 1: Licensing your property Workshop 2: Licensed Publishing A workshop to look at licensing own properties and approaching licensed publishing.	Laura Nevanlinna CEO Ferly, Finland
17.30-17:45	Presentation of Workshop Results

*The Organizers reserve the right to modify the program.

 

Speakers

Laura Nevanlinna is the Co-Founder and CEO of Ferly, an Entertainment and Brand building company with an in-house publishing and licensing agency based out of Helsinki, Stockholm, Vancouver and Los Angeles.

Nevanlinna was born in Helsinki and studied history & journalism. She started her career by working as an editor in several Finnish publishing companies, including Bonnier, in non-fiction, educational, children’s and edutainment publishing before setting off to start and head the publishing division of Rovio, the gaming company behind the Angry Birds phenomenon. Her Rovio years allowed for her to expand from the physical into digital publishing and gaming as well as learn the ropes of the licensing industry and animation.

Ferly was founded in 2017 buy former Rovio executives. The company’s mission is to tell stories to kids and teens on various platforms and build 360 brands spanning from animation to publishing, from licensing to gaming. In the past few years Nevanlinna and her team have created and helped develop and license numerous children's properties including Momolu, Angry Birds, LOL Surprise, Masha and the Bear globally.  

 

Noel Murphy has worked in the book trade since 1991, starting at Waterstone’s where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006. From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and working and is now Commercial Director of Granta Publications.  He is married with three children and lives in Cambridge.

 

Ute Nöth graduated from Leipzig University of Applied Sciences and has worked in various fiels of the German book industry. For a selfpublishing startup she organized public relations; as a project manager for a magazine publisher she was responsible for developing apps and online acitivities. After beeing a freelance consultant for digital marketing she started 2016 at Carlsen Verlag, one of Germanys biggest publishing houses, and has since than been responsible for social media and influencer marketing.

 

How to take part

Please register via the following link: https://www.accupass.com/go/2020TIBExFBFen

Should you have any questions, please contact:
Cecilia Chien, 02-27671268 #107, cecilia@taipeibookfair.org